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  • Home
  • About
    • Free Marketing Videos
    • Networking Events
    • Partnership Marketing Program
    • Testimonials >
      • Free Video Commercial
    • Did You Know?
    • Payments
    • Using Kapwing For Photo & Video Editing And More
  • Blog
    • Hosting Networking Events
    • Why Every Small Business Needs A Website
    • ​Why Every Small Business Needs Social Media
    • ​Why Every Small Business Needs Google My Business
    • Why Every Small Business Needs A YouTube Channel
    • ​Why Every Small Business Needs Text Message Marketing
    • Accounting Service Website Design
    • Animal Training Website Design
    • Architectural Services Website Design
    • Auditor Website Design
    • Auto Mechanic Website Design
    • Babysitting Website Design
    • Business Services Website Design
    • Carpenter Website Design
    • Catering Company Website Design
    • Cleaning Services Website Design
    • Chiropractor Website Design
    • Contractor Website Design
    • Consultant Website Design
    • Copywriting Website Design
    • Cosmetic Dentist Website Design
    • Credit Repair Website Design
    • Electrician Website Design
    • Gutter Contractor Website Design
    • Heating Contractor Website Design
    • Home Services Website Design
    • HVAC Website Design
    • Landscaping Website Design
    • Legal Services Website Design
    • Limo Services Website Design
    • Locksmith Website Design
    • Marriage Counseling Website Design
    • Medical Professionals Website Design
    • Mental Health Website Design
    • Mold Remediation Website Design
    • Moving Company Website Design
    • Painting Contractor Website Design
    • Paving Company Website Design
    • Pest Control Website Design
    • Plumber Website Design
    • Real Estate Website Design
    • Restaurant Website Design
    • Retail Store Website Design
    • Roofing Website Design
    • Window Replacement Website Design
    • Windshield Repair Website Design
  • Services
    • Remote Marketing Associates
    • Lawyer Videos
    • Videos
    • Video Commercials
  • Clients
  • REVIEWS
  • Contact

Did You Know?


It's All About The Conversions!

The more exact your domain name is that describes
your business, the higher your conversion ratio will be.
When you combine a targeted domain name and keyword with unique content, it will help drive your website ranking at a fraction of the cost compared to continue to pay for ads.
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8 Important Elements Needed For Small Business Websites*

Key visitors to your commercial pages include web robots that crawl the internet and catalog your content. Having proper HTML source code, plus the right combination of text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the "look" is equally important. Once a new prospect finds your website, you have 5 seconds to get them to stay.

As a small business website owner, you may have asked "Why don't we get any hits?". Did you know web pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots may not be as forgiving.

The following is a list of 8 basic elements for good search engine placement that need to be considered in your design and web site promotion. For details on code issues from the worldwide authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.

1. DOCTYPE Statement
2. Page Title
3. Proper HTML Code
4. META Description
5. META Key Words
6. First Paragraph of the Home Page
7. An Extra Page of Just LINKS
8. Backlinks (Links to your pages)

These 8 key items are either missing or poorly designed in 85% of all web sites. Some search engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion web pages online ever make it into some search engines. Even worse, there are mistakes that may result in your page being blacklisted, and the search engine web crawlers may never come back to see if it's corrected. This could explain why you "never get any hits".

Web sites can be simple and professional without using fancy software to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest software may be losing a
significant portion of new visitors (customers) because the visitor may lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.

Finally, business visitors want information. They do not visit your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that's your core business.  Anything that distracts from a positive first
impression may violate my "5 Second Rule".

* Disclaimer: All articles and information contained on this website are for information purposes only and we are not responsible at any time for any errors, omissions or inaccuracies of the information provided herewith be it written, expressed or implied. Please seek and/or follow any advice or tips at your own risk.
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